Food Market Hub Money Reports data as of 2026-05-10 10:06

💰 FMH Money — Cash & AR

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Cash on hand

EntityAccountCurrencyBalance (native)USD eqv
SGCitibank SGD (101039-005)SGD428,267329,436
MYCitibank MYR (0110394004)MYR284,09064,566
MYOCBC MYRMYR203,83546,326
MYOCBC USDMYR17,8114,048
SGCitibank USD (101039-013)SGD4,7683,668
MYXendit - THBMYR13,8053,138
MYBSN 071003104026380200014MYR12,6302,871
SGAirwallex USDSGD168130
SGOCBC SGD (601307895001)SGD11488
MYCitibank USD (0110394012)MYR22752
MYPetty Cash KLMYR-240-54
Total454,267

AR aging

BucketUSD% of AR
Current (0-30d) 🟡52,57045.9%
31-60d3930.3%
61-90d1,9641.7%
90+d 🔴59,68752.1%
Total AR114,613100%

Excluded as related-party / intercompany AR: USD 467,104

DSO (rolling 6mo, USD-weighted): 14.8 days · target ≤ 45d

Cash collected

PeriodMY (USD)SG (USD)Total
MTD (2026-05-01 → today)1,328–1,328
Last full month1,724,3812,545,5764,269,956

Top 10 overdue invoices

CustomerTenantInvoiceAmount (native)USDDays overdueDue date
Farm To Fork (Dah Makan)MYSIV-2507017209,490 MYR47,611271 🔴2025-08-12
QSR StoresMYSIV-2603057136,012 MYR30,912102026-04-30
PHD DeliveryMYSIV-260305948,812 MYR11,094102026-04-30
Pizza Hut RestaurantsMYSIV-260305836,211 MYR8,230102026-04-30
QSR StoresMYSIV-26010328,640 MYR1,96471 🟡2026-02-28
Kin Supply And ServiceSGIV-251201058,602 THB1,628116 🔴2026-01-14
Ledsun TechnologyMYSIV-25120541,569 USD1,569100 🔴2026-01-30
Ledsun TechnologyMYSIV-26030561,549 USD1,549102026-04-30
Cawan Mu DistributionMYSIV-25090386,476 MYR1,472198 🔴2025-10-24
MK PorridgeMYSIV-24100415,100 MYR1,159534 🔴2024-11-22

🆕 FMH New Customers — first paid invoice

Window: last 90 days · 2026-02-09 → 2026-05-10

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Summary

TenantNew customersFirst-invoice value (USD, gross)Avg deal
MY2528,1781,127
SG227,41713,708
Total2755,595

Top 30 new customers by first-invoice value

#CustomerTenantFirst paidDays agoAmount (native)USDLikely type
1Wise EnergySG2026-04-211926,840 HKD26,840Recurring/Other
2Core Food ProductionsMY2026-03-314023,760 MYR5,400Recurring/Other
3BH 1Mil ProjectsMY2026-04-202012,829 MYR2,916Recurring/Other
4Fantastic Food FormulaMY2026-04-20209,000 MYR2,045Project
5CPI Central KitchenMY2026-04-13277,500 MYR1,705Recurring/Other
6Project de Cuisine Sdn Bhd (Rhea Bist…MY2026-03-02697,330 MYR1,666Recurring/Other
7Rapid F&B (Skillet, Beta)MY2026-03-02697,000 MYR1,591Recurring/Other
8SHF Services (M)MY2026-03-05666,700 MYR1,523Recurring/Other
9Lee MYMY2026-03-17545,500 MYR1,250Project
10Saving GrazeMY2026-02-11884,650 MYR1,057Project
11NLS RetailMY2026-02-26733,685 MYR837Project
12Tono GHMY2026-02-24753,500 MYR795Recurring/Other
13Ace Delicacies EnterpriseMY2026-04-24163,239 MYR736Recurring/Other
142013 Stash Recipes (Kuchai Lama)MY2026-03-04673,150 MYR716Recurring/Other
152013 Stash Recipes (One City)MY2026-03-04673,150 MYR716Recurring/Other
162013 Seafood Restaurant (Sri Petaling)MY2026-03-04673,150 MYR716Recurring/Other
172013 Seafood Restaurant (Rimbayu)MY2026-03-04673,150 MYR716Recurring/Other
182013 Seafood Restaurant (Bayu Tinggi)MY2026-03-05663,150 MYR716Recurring/Other
19Taste ArtisanMY2026-03-12592,830 MYR643Project
20Casa Vostra Retail (Tampines)SG2026-04-2713750 SGD577Recurring/Other
21TKS Taste TreatMY2026-04-21192,100 MYR477Recurring/Other
22Project Santai (Santai House)MY2026-02-28711,750 MYR398Recurring/Other
2323 Artelier Concept (Upper House)MY2026-03-02691,750 MYR398Recurring/Other
24Huckleberry (Ampang)MY2026-04-14261,512 MYR344Recurring/Other
25Awareness Supply ChainMY2026-03-02691,458 MYR331Recurring/Other
26Merican's F&B GroupMY2026-03-04671,163 MYR264Recurring/Other
27Ottotree EntertainmentMY2026-03-1358977 MYR222Recurring/Other

Excluded 16 related-party invoices (Easy Eat, FMH ↔ FMH, Food Market Hub HK, Feast group).

📈 FMH Upsells — expansion revenue

Window: last 90 days

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Xero-derived MY/SG upsells (2026-03 → 2026-04)

Detection: contact paid >=USD100 prior month, ≥10% uplift in latest month.

#CustomerTenantPrior mo USDLast mo USDΔ USD% uplift
—No qualifying upsells detected

HubSpot TH upsells (last 90d)

#Deal nameAmount THBUSD eqvCreatedStage
—No HubSpot TH upsell deals in window

🔄 FMH Renewals — at-risk + outcomes

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Xero MY/SG repeating-invoice end-dates (next 90d + last 30d)

#CustomerTenantEnd dateDays untilPeriod total nativeUSDStatus
—No repeating-invoice end-dates in window

HubSpot TH Renewal pipeline

Recent renewal deals (excl upsells)

#DealAmount THBUSDCreatedClose dateStage
1Kinshiro - Renew ปี213,5003752026-04-212026-06-301158487606
2บริษัท รุ่งสิริน จำกัด (สำนักงานใหญ่) [RUNG SIRIN15,0004172026-04-022026-04-301158487605
3THE PLAZA, INC - Renewal202651,0001,4172026-04-022026-04-301158487603
4Sinthorn Steakhouse บริษัท สเต็ก สินธร จำกัด - Ren51,0001,4172026-03-312026-04-051158487608
5ฉันจะกินชาเย็นทุกวัน BETTERBEAM FOOD CO.,LTD. - Re153,0004,2502026-03-262026-04-301158487607
6Kingunjung Shabucheese - กินกันจัง ชาบูชีส -Renew90,0002,5002026-03-062026-03-231158487608
7Pippa Renew 202679,2002,2002026-03-042026-04-101158487609
8บริษัท เนเชอรัล วิง จำกัด (สำนักงานใหญ่) Renew 20215,0004172026-02-272026-02-271158487608
9บริษัท คุณยายจุ๋มจิ๋ม 1990 จำกัด - Renew 202612,1503382026-02-262026-02-261158487608
10บริษัท ซูชินินจา จำกัด (SUSHI NINJA CO., LTD.) - R136,3503,7882026-02-232026-02-231158487608
11Monsters crepe - Renew10,0002782026-02-192026-03-161158487608
12Alice cafe - Renew 202627,0007502026-02-022026-02-121158487608
13Ramenga - Renew ปี281,0002,2502026-01-212026-04-161158487608
14Coco Walk - Renewal76,5002,1252026-01-202026-03-021158487609
15บริษัท เชซนูส (อาติซาน เบคกิ้ง แอทเทเลีย) จำกัด CH21,0005832026-01-172026-01-191158487608
16Dee Catering Co.,Ltd. - Renewal 202674,0002,0562026-01-142026-02-251158487608
17บริษัท โรนิน เอฟแอนด์บี จำกัด - Renew ปีที่263,0001,7502026-01-132026-02-191158487608
18โต้ว นาคนิวาส - Renew ปีที่230,0008332026-01-052026-01-051158487608
19บริษัท อลิซคาเฟ่บีเคเค จำกัด - Renew 2025 (pro rat6,7901892025-12-192025-12-191158487608
20บริษัท ซิง ซิง หมาล่า วงเวียนใหญ่ จำกัด [XING XING3,6001002025-12-132026-08-301158487608
21Suay Management Co., Ltd - Renewal202563,0001,7502025-12-132025-06-291158487608
22Lab - Ton - Yang ลาบต้นยาง - Renewal202513,5003752025-12-132025-03-301158487608
23บริษัท จักรวาลอิหล่า จำกัด [JAKKRAWAN EHLA CO., LT3,000832025-12-132025-07-301158487608
24Kobchai Sungchuay - Renewal2025 Monthly May1,667462025-12-132025-05-301158487608
25บริษัท ชาชาหมาล่าทัง จำกัด [CHAACHAA MALATANG CO.,38,5001,0692025-12-132025-04-291158487608

🛠 FMH Projects — one-off / project revenue

3-pass detection: Xero line-item keywords + USD≥5K non-recurring threshold + HubSpot deal-name "Project"

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Xero MY/SG project candidates (last 6 months)

#CustomerTenantDateInvoiceAmount (native)USDStatusReasonSample line
1Bread HistoryMY2025-11-28SIV-2511042114,954 MYR26,126PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK

Validity Period: 01/01/2026 to 28/2/2027 |

2MBFEMY2025-11-17SIV-251102265,591 MYR14,907PAIDkeyword:implementationFMH Premium Enterprise/ CK

Subscription Period: 01 November 2025 - 01 |

3Serai GroupMY2026-01-21SIV-260102562,881 MYR14,291PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK

1. CK - BAKERY

2. CK - PUNCAK JALIL

3. CK |

4Oriental Coffee InternationalMY2026-04-28SIV-260403358,035 MYR13,190PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK

Renewal for:

1. CK HQ OCI

Subscription Pe |

5Stuff'd VenturesSG2026-01-06IV-260100116,182 SGD12,448PAIDkeyword:migrationFMH Premium Small Business Upselling (SG)

Subscription Date: 01 Janua |

6PHD DeliveryMY2026-03-31SIV-260305948,812 MYR11,094AUTHORISEDthreshold(>$5000,oneoff)Food Market Hub Back of House System Subscriptions - January 2026 to M
7PHD DeliveryMY2025-12-31SIV-251205747,615 MYR10,822PAIDthreshold(>$5000,oneoff)Food Market Hub Back of House System Subscriptions - October 2025 to D
8Wise EnergySG2026-04-21IV-26040039,320 HKD9,320PAIDkeyword:onboarding feeOnboarding Fee - First Outlet
9Hometown F&B (Sepang)MY2025-12-09SIV-251201033,725 MYR7,665PAIDthreshold(>$5000,oneoff)FMH Premium Small Business

Subscription Period: 01 January 2026 - 31 D |

10Gold Key FnBMY2026-03-11SIV-260301932,594 MYR7,408PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK

Subscription Period: 01 April 2026 - 31 Ma |

11QSR StoresMY2025-11-26SIV-251103626,352 MYR5,989PAIDkeyword:project-Allow store to enter 3 months of projected sales in the future,

-Make |

12Cornery FNBMY2026-02-09SIV-260200226,341 MYR5,987PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK
13Wise EnergySG2026-04-21IV-26040045,880 HKD5,880PAIDkeyword:onboarding feeSecond Outlet Onwards
14Core Food ProductionsMY2026-03-31SIV-260305523,760 MYR5,400PAIDthreshold(>$5000,oneoff)FMH Premium Enterprise/ CK
15BTC Maju HoldingMY2026-01-09SIV-260101013,495 MYR3,067PAIDkeyword:implementationFMH Turbo Start - Implementation Fees (MY)
16Dabba StreetSG2026-01-06IV-26010023,956 SGD3,043PAIDkeyword:migrationFMH Premium Small Business Upselling (SG)

Subscription Date: 01 Janua |

17Nasaa CapitalMY2025-11-26SIV-251103510,740 MYR2,441PAIDkeyword:implementationFMH Premium Enterprise/ CK
18Celsius CoffeeMY2025-11-30SIV-251104410,080 MYR2,291PAIDkeyword:implementationFMH Premium Enterprise/ CK
19Fantastic Food FormulaMY2026-04-20SIV-26040219,000 MYR2,045PAIDkeyword:implementationFMH Premium Enterprise/ CK
20QSR StoresMY2026-01-29SIV-26010328,640 MYR1,964AUTHORISEDkeyword:implementationImplementation of KFC Barcode scan during Good Receive
21QSR StoresMY2026-02-24SIV-26020128,640 MYR1,964PAIDkeyword:implementationImplementation of KFC Barcode scan during Good Receive
22Keyes BakehouseMY2026-01-13SIV-26010168,580 MYR1,950PAIDkeyword:implementationFMH Premium Enterprise/ CK
23HugaboSG2026-01-06IV-26010032,517 SGD1,936PAIDkeyword:migrationFMH Premium Small Business Upselling (SG)

1. TAMPINES HUB (upsell - n |

24Project de Cuisine Sdn Bhd (R…MY2026-03-02SIV-26030037,330 MYR1,666PAIDkeyword:implementationFMH Premium Enterprise/ CK
25Lee MYMY2026-03-17SIV-26030475,500 MYR1,250PAIDkeyword:implementationFMH Premium Small Business

HubSpot TH small-project deals

#Deal nameAmount nativeUSDCreatedClosedStage
1Yoguruto Credit wallet project - New Deal150,000 THB4,1672025-04-252025-05-23252116040
2COCO WALK Wallet Project - New Deal150,000 THB4,1672026-01-202026-03-02252116040
3วาฬชานม (Wallet Project) - New Deal138,225 THB3,8402025-11-192026-01-21252116040
4Yoguruto Project (3/3) - New Deal120,000 THB3,3332025-05-232026-03-31252736023
5Yoguruto Project (2/3) - New Deal100,000 THB2,7782025-05-232025-08-06252116039
6Metro Project96,000 THB2,6672025-03-282025-04-08252116040
7Nigiwai CK for North Hub Project - New Deal72,000 THB2,0002024-11-132024-12-30252116039
8ครัวบ้านป้าบุญ (OCR Project) - New Deal50,000 THB1,3892026-04-302026-04-30252736023
9Paperplane Project- New Deal– THB–2024-03-062025-04-22252116040
10Tanwa : the Food Project HQ - New Deal– THB–2024-12-122025-01-22252116040
11Tanwa The Food Project - New Deal– THB–2025-07-032025-09-10252116040
12[TH][Food Project][Supplier]– THB–2025-12-082026-06-30252116040

🪦 FMH Churn & Revived — last 12 months

Churn = no invoice in last 90d but ≥3 paid invoices in prior 12mo · Revived = previously churned, new invoice in last 30d

as of 2026-05-10 02:06 UTC · sources: Xero (MY+SG tenants) + HubSpot · USD via FX MYR=4.4 SGD=1.3 THB=36.0 IDR=16000.0

Summary

  • Churned customers: 22 merchants · ~USD 434,867 ARR-equivalent at risk
  • Revived customers (returned in last 30d after ≥90d gap): 3 merchants · ~USD 42,118 ARR-equivalent recovered

Top 25 churned merchants (by ARR-equivalent at risk)

#CustomerTenantLast invoiceDays silentPrior 12mo invoicesAvg monthly USDLifetime USD
1MBFEMY2025-11-17174 🟡412,831153,974
2Farm To Fork (Dah Makan)MY2025-07-13301 🔴310,973131,680
3Phase I Limit GroupMY2025-07-10304 🔴45,99871,982
4Hometown F&B (Sepang)MY2025-12-09152 🟡46968,352
5Cb Ta Trading Company (บริษัท ซีบี…SG2025-07-09305 🔴66938,311
6Knight CuisineMY2026-01-26104 🟡36838,193
7Naresh Global ConceptMY2025-12-31130 🟡66637,953
8Sang Nila Utang MalaSG2025-12-23138 🟡46067,272
9Good Taste MalaysiaMY2025-09-26226 🔴35306,359
10Able Coffee GroupMY2025-12-29132 🟡44475,367
11Coach MalaysiaMY2025-09-30222 🔴43934,711
12Waroeng Spesial SambalMY2025-10-31191 🔴32723,266
13Charm (นายธรา สีตะพงศ์ )SG2025-04-30375 🔴32613,127
14Wrap EatMY2025-10-19203 🔴32533,032
15Taffy WorksMY2026-01-22108 🟡32442,927
16Hedy ClaypotMY2026-01-20110 🟡41651,985
17Chatroom RestaurantMY2025-10-21201 🔴31631,960
18Coach SingaporeSG2025-10-24198 🔴41541,846
19Arbre CafeMY2025-06-27317 🔴31201,445
20Mingle ManorMY2026-01-13117 🟡370834
21Krua Thai Khun (ครัวไทยคูณ)SG2025-07-14300 🔴413153
22Kobchai Sungchuay (กอบชัย สังข์ช่ว…SG2025-07-14300 🔴312139

Revived merchants (came back in last 30d)

#CustomerTenantGap daysGap from → toLast invoiceAvg monthly USD
1Oriental Coffee InternationalMY1822025-05-06 → 2025-11-042026-04-282,072
252 Ipoh Food SpecialityMY972026-01-14 → 2026-04-212026-04-211,136
3Xiao Ming Food & BeverageMY1172025-12-18 → 2026-04-142026-04-14302